Charles Polanski SaaS Sales: How To Boost Response Rates With 3 Easy Actions (Image courtesy of Canva). You could be doing everything else right in your marketing. But without this 1 thing, you can struggle mightily. What is this 1 thing? It’s the proper messaging. Persuasive writing is critical for written messaging. There are 3 critical factors … Read more
How to Excite Tech Audiences The Way Great Movies Like “Star Wars” Do (Image courtesy of Canva). It’s completely dark except for some twinkling stars. Hundreds of people surround me. Then…that starry sky moves upwards. A tiny gray moon appears from below. Then a larger gray one. Music builds back up around us. The curve … Read more
Guarantees are the topic! (Images courtesy of Shutterstock via my CyberLink PowerDirector royalty-free usage agreement). You’ve got a great product. Prove it by offering an explicit, bold guarantee. This powerful guarantee will instantly build trust in a prospect. Prospects will realize the risk of your product not working out has flipped. It flipped from them … Read more
Your Competition Doesn’t Want You to See this Audience Research Guide by Charles M. Polanski, online marketer at ChuckSki.com (Image courtesy of Canva). Knowledge is power. Knowing your audience gives you incredible power as a marketer. How do you make this happen? You must first figure out who your audience is. As a copywriter, I … Read more
How A Great Brain Discovery Makes Writers Profit Now (Image courtesy of Canva). In 1949, three scientists made a significant discovery. They found how a particular part of the brain works. It’s called the Reticular Activating System (RAS). This critical part of our brain controls attention. It scans our surroundings. It ignores most things. When … Read more
The Sooner You Know These 3 Special Words, The Better… (Image courtesy of Canva). Struggling to attract business? Work 3 special words into all your written sales materials and more. Human nature is universal. These 3 words work with all types of people and industries. They will open the doors to endless business and prosperity. … Read more
What 1 Dishonest Marketer Can Teach Your B2B: SaaS Company. Reduce the Agony of Churn Rate… (Image courtesy of Canva). Honesty is the only policy for B2B: SaaS companies. SaaS runs on subscriptions. If you betray the trust of a customer, you’ll lose their trust. They’ll unsubscribe. Your dreaded churn rate will go up. You’ll … Read more
Stop Typing That Sales Email Now, Do 1 Easy Check… (Image courtesy of Canva). There is one part of an email that is the most important. It’s also one of the shortest and quickest to tweak. Follow some simple tips, and your marketing email open rates will jump! “We sometimes forget: Every email [mystery item] … Read more
To Build a Special Online Marketing Career…Image courtesy of Canva. Looking to build a great, lasting career in online marketing? You need one particular trait. This one attribute proves you’re a true professional. This attribute will impress your clients. Strong testimonials and word-of-mouth referral business will also result. It even creates that precious, scarce resource … Read more
Someone with a lot of work ethic hauling a huge load with just a bike. Image courtesy of wikimedia.org. The biggest trait needed in an online marketer might surprise you. They need to be able to write, of course! But the trait you must find in an online marketer is work ethic. Work ethic is … Read more